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Case Studies in Print-On-Demand
The term Print-On-Demand encompasses a wide range of services offered through Morrow Graphics. These case studies showcase how we assisted our client and gave them best-in-class POD material.
Manufacturer of Point-of-Sale Systems
Morrow Graphics re-imagined an underwhelming, 3-ring binder into what you see above.
Being the first thing their customer sees when they open the box, the printed reference material for an expensive point-of-sale (POS) system had to match the caliber of the equipment and be an extension of their marketing efforts. It must look like the support documentation for an expensive piece of hardware.
And, it is printed on-demand and costs less than the 3-ring binder version!
Private Elementary School
Morrow Graphics partnered with an Elementary School in the Catholic Diocese of Syracuse to design an identity package which included a logo and document identity standards. Once the elements of the identity were complete, they were applied to several pieces of print collateral including a Parent & Student Handbook, a Quarterly Newsletter, the school's Annual Report, as well as posters, fliers, and postcards.
Now, the elementary school enjoys the benefits of being able to create new print material while easily maintaining their new identity standard... And, printing it on-demand.
Artist's Watercolor Collections
An artist with a strong entrepreneurial streak developed a series of greeting cards, "prayer flags", and post card kits using her own watercolor paintings. Her team of a talented fine artist and an excellent graphic designer was missing an all too-important element... A cost-effective, high quality, fast turnaround, digital printer.
Morrow Graphics stepped up with a solution to print the content for the kits, on-demand. The solution included a streamlined workflow for submitting files and ordering the kits while providing a low unit cost per kit, allowing the artist to profit from her efforts.
All on-demand, ordering what she needs - when she needs it.
As an artist, the color and quality in my printing really matters. Morrow Graphics has been the most consistent, reliable and fastest printer I have ever worked with. I am so pleased with the quality that I still source all of my printing through Morrow even though I have moved from the Syracuse area to North Carolina. - Lori Portka
Late last year, Morrow Graphics created an identity for a "Lean Six Sigma" series of instruction documents their client used in a classroom environment. Prior to utilizing Morrow's tools and talent, the client printed and assembled the manuals themselves, in-house. In other words, a company that teaches a business philosophy of lean manufacturing was over-spending, mis-utilizing resources, and wasting time producing a manual of questionable quality for use in their classes.
Today, the client's costly burden of printing it themselves has been replaced with Morrow Graphics' high-quality, cost-effective and professional training documents they are proud to put in front of their classes.
Attendee personalization for training applications
Table tents and name badges add value to the material students receive during classroom instruction events and seminars.
Adding messages to the reverse side of a table tent is a great way to promote directly to an individual.
Employee Benefits Company
Produces handbooks and policy manuals for their clients. Printed-on-demand, customized and branded for each company. High value for an otherwise utilitarian-type document.
Integrated attendee badge, personalized.
Conference Identity Packages and Logo Design
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